The Essential Guide to SEO for Small Businesses

6/1/20251 min read

What is SEO? And How Can Small Businesses Get Started?

If you’ve ever wondered how some businesses show up on Google’s first page while others don’t, the answer is often simple: SEO.

Let’s break it down in a way that’s easy to understand — no tech jargon needed.

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website so it shows up when people search on Google. For example, if you own a Thai massage studio in Amsterdam and someone types “Thai massage near me,” SEO helps make sure your website appears in the results.

It’s not about tricks or ads — it’s about making your content relevant, clear, and trusted by Google.

Why is SEO important for small businesses?

Because if people can’t find you online, they’ll find your competitors.

A good SEO strategy helps:

📈 Bring more visitors to your website
📍 Attract local customers near your business
💬 Show up when people search for your services
💰 Turn traffic into real bookings or sales

🛠 How to get started (even with no tech skills)

Here are 4 simple steps small businesses can follow:

1. Get listed on Google

Create or claim your Google Business Profile — it helps your shop appear on Google Maps.

2. Use the right keywords

Think like a customer: what would they type to find you?
Examples: “sushi restaurant Utrecht”, “freelance designer Netherlands”, or “affordable logo design”
Add those phrases to your website titles and text.

3. Make your website mobile-friendly

Most users visit websites from their phones. If your site loads slow or looks bad on mobile, Google may rank you lower.

4. Keep it active with fresh content

Adding a blog, updating services, or even posting new photos regularly shows Google that your site is active and trustworthy.

Need help with SEO?

You don’t need to figure it all out alone.
We help small businesses grow by setting up Google presence, writing optimized content, and tracking your growth step-by-step.